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Friday, June 10 • 10:00am - 10:45am
Chicken and Egg Paradigm - Building a Two-Sided Marketplace FULL

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When building a two-sided marketplace, which audience do you market to first? Supply or demand?  

Three things attendees will take away from this presentation:
1. Factors to consider when deciding who to market to first
2. Strategies beyond PPC
3. How to balance the supply and demand

avatar for Margaret Glover-Campbell

Margaret Glover-Campbell

Chief Operating Officer, Virtual Gurus
As Chief Operating Officer for Virtual Gurus, Margaret’s mission is to create meaningful employment for under-represented individuals. Margaret focuses on scaling the organization through increased automation. Her earlier career was in marketing and advertising, but Margaret eventually... Read More →

Friday June 10, 2022 10:00am - 10:45am MDT
SOCIALWEST ELEVATE THEATRE @ Platform Calgary 2nd Floor